After signing a new sponsorship deal with Cheddar’s Scratch Kitchen, Richard Childress Racing has bagged yet another partner for the 2024 Cup Series season for Kyle Busch and his #8 team. This time, it is Luxco, the company that manufactures several popular liquor brands like Everclear and Rebel Bourbon. The company has signed a deal that will see the Rebel Bourbon brand sponsor the #8 RCR car in multiple races in 2024 and 2025. The first track where this will happen is Richmond.
Luxco, which produces over a dozen liquor brands including Everclear, is getting into NASCAR with a team sponsorship with @RCRracing.
Luxco will deploy its Rebel Bourbon brand, which becomes RCR's official bourbon and will sponsor races on @KyleBusch's No. 8 in '24 and '25. pic.twitter.com/GHzZmNlGWR
— Adam Stern (@A_S12) January 9, 2024
“We looked at a lot of sponsorship opportunities across several different leagues, and this was the perfect fit,” Rebel Bourbon brand manager Philip Lux said as per PR Newswire. “We didn’t just want to put our logo on something and call it a day. We wanted a team who does their own thing and embodies the essence of our brand. With Kyle and the RCR team, we found the perfect partner to bring the spirit and attitude of the Rebel brand to fans who feel the same way.”
The post Kyle Busch Brings In Another Sponsor for Richard Childress Racing in Luxco for 2 Years appeared first on EssentiallySports.
