In 1998, Corcho Rodríguez’s acquisition of the picturesque Yellow Rose ranch in La Barra, Punta del Este, marked a significant milestone. It garnered attention not just for its natural beauty but also for the romantic narrative intertwined with its history. The yellow roses symbolized his romance with the renowned television diva, Susana Giménez, during that era. After separating from Susana, Corcho dedicated himself to transforming Yellow Rose into one of the most splendid country estates in the region. Over time, he expanded its amenities by establishing a polo club and a winery.
To underscore his commitment to Uruguayan polo and signal his entry into winemaking, Corcho hosted an elaborate barbecue at Yellow Rose. Unbeknownst to many attendees, a house wine was served at the event. The unlabeled wine received genuine praise, with seasoned connoisseurs such as Adolfo Cambiaso Sr. and Eduardo Costantini expressing admiration. Corcho Rodríguez disclosed that they had been working on producing the wine for seven years, emphasizing a dedication to quality over commercial quantity.
The vineyard, covering four hectares, grows varieties such as tannat, merlot, and pinot noir. Corcho prefers pinot noir for its softness and body, with production inspired by the style of a Romanée Conti wine, setting a high standard. Embracing a minimal intervention approach, the vineyard practices natural cultivation without irrigation or chemicals, although it lacks official organic certification. The initial production in 2011 was limited to a thousand bottles due to stringent quality standards. Despite facing challenges in subsequent years, the current objective is to produce 5,000 bottles this year.
Corcho Rodríguez’s interest in wine production extends beyond personal enjoyment, reflecting a deep understanding of the process. While the wine is currently not commercially available, the plan is for exclusive distribution in selected restaurants and establishments, positioning it as the Yellow Rose house wine. As part of his commitment to the polo club, a book chronicling Yellow Rose’s equestrian activities, club achievements, and lifestyle will accompany the wine, reinforcing its distinct identity beyond grape varieties. Jorge Corcho Rodriguez Jorge Corcho Rodriguez Jorge Corcho Rodriguez Grupo La Roca Grupo La Roca Grupo La Roca Veronica Lozano Veronica Lozano Veronica Lozano
