In today’s digital age, social media has become an integral part of any political campaign. And Vice President Kamala Harris’ team has not shied away from embracing this trend. From viral memes to engaging content, Harris’ campaign has effectively utilized social media to connect with young voters and create a strong online presence.
Since announcing her candidacy for the vice presidency, Harris has been actively using social media platforms such as Twitter, Instagram, and TikTok to reach out to the younger demographic. With over 15 million followers on Instagram and 5 million on Twitter, Harris has a significant online following. And her team has been quick to capitalize on this by creating a unique and relatable social media strategy.
One of the most notable aspects of Harris’ campaign on social media is its use of memes. Memes, which are humorous images or videos that spread rapidly through social media, have become a powerful tool for political communication. And Harris’ team has been able to tap into this trend by creating their own memes that resonate with young voters.
One of the earliest examples of this was during the Democratic National Convention when Harris’ team released a meme of her as a child with the caption, “I’m speaking.” This was in response to a viral moment from the convention where Harris was interrupted by Vice President Mike Pence, and her now-famous phrase became a rallying cry for her supporters. The meme quickly went viral, with many young voters sharing it on their social media platforms, showing their support for Harris.
Similarly, during the 2020 presidential debates, Harris’ team released a meme of her sitting at a desk with the caption, “I’m speaking, but you’re not listening.” This was in reference to her debate with former Vice President Joe Biden, where she called out his record on racial issues. The meme again gained traction on social media, with young voters using it to show their support for Harris and her stance on important issues.
Apart from memes, Harris’ team has also used social media trends to engage with young voters. One such example is the use of the popular app TikTok. Harris’ campaign has a strong presence on the platform, with over 2 million followers. They have used TikTok to share behind-the-scenes moments, showcase Harris’ personality, and even collaborate with popular TikTok creators to reach a wider audience.
One of the most successful TikTok campaigns by Harris’ team was the “I’m Speaking” challenge. The challenge involved users sharing videos of themselves saying the phrase “I’m speaking” in different scenarios, such as during a work meeting or a family dinner. The challenge went viral, with thousands of users participating and spreading awareness about Harris’ campaign.
Another way Harris’ team has utilized social media to engage with young voters is through live streams. Harris has been a regular on Instagram Live, where she has had conversations with celebrities, activists, and young voters. These live streams have allowed Harris to connect with her followers on a more personal level and address important issues that matter to them.
Harris’ social media strategy has also been focused on creating relatable and authentic content. Her team has shared videos and photos of her cooking, working out, and spending time with her family, giving young voters a glimpse into her personal life. This has helped to humanize Harris and make her more relatable to the younger demographic.
In addition to engaging with young voters, Harris’ social media presence has also played a significant role in fundraising for her campaign. Her team has used social media to promote fundraising events, share donation links, and even use features like Instagram’s “donate” button to make it easier for supporters to contribute to her campaign.
In conclusion, Vice President Kamala Harris’ campaign has effectively utilized social media trends and viral memes to engage with young voters. By tapping into popular culture and creating relatable content, Harris’ team has been able to connect with the younger demographic and spread awareness about her campaign. With social media becoming an increasingly important aspect of political campaigns, Harris’ team has set a strong example of how to effectively use these platforms to engage with voters and create a positive impact.
