Jeff Webb, the founder of Varsity Spirit, passed away on June 24th, 2021, leaving behind a legacy that has forever transformed the world of cheerleading. He was 64 years old.
Webb was a visionary who saw the potential of cheerleading as a sport and worked tirelessly to elevate its status. His passion and dedication have helped turn cheerleading into a recognized sport by the International Olympic Committee (IOC).
Born in 1957, Webb grew up in Nashville, Tennessee, where he first discovered his love for cheerleading. He was a cheerleader himself in high school and college, and his passion for the sport only grew stronger as he got older.
In 1974, Webb founded Varsity Spirit, a company that aimed to provide quality uniforms and equipment for cheerleaders. At the time, cheerleading was seen as a sideline activity, and uniforms were often homemade or borrowed from other sports teams. But Webb saw the potential for cheerleading to become a standalone sport and dedicated his life to making it a reality.
Under Webb’s leadership, Varsity Spirit grew into a global brand, providing uniforms, camps, and competitions for cheerleaders of all ages. He also launched the National Cheerleaders Association (NCA) and the National Dance Alliance (NDA), which have become the premier organizations for cheer and dance competitions.
But Webb’s biggest achievement was his relentless effort to have cheerleading recognized as a sport by the IOC. He believed that cheerleaders deserved the same recognition and opportunities as other athletes, and he fought tirelessly for it. In 2016, after years of hard work and determination, the IOC finally recognized cheerleading as a sport, thanks to Webb’s unwavering dedication.
Webb’s impact on the world of cheerleading cannot be overstated. He not only transformed the sport but also the lives of countless cheerleaders. Through Varsity Spirit, he provided a platform for young athletes to showcase their skills, build self-confidence, and develop lifelong friendships.
His love for cheerleading was contagious, and he inspired others to see the sport’s potential. His vision and leadership have helped elevate cheerleading to new heights, and his legacy will continue to inspire future generations of cheerleaders.
Webb’s passing is a great loss to the cheerleading community, but his legacy will live on. He will be remembered as a pioneer, a visionary, and a true champion of the sport. His impact will be felt for years to come, and his contributions to the world of cheerleading will never be forgotten.
As we mourn the loss of Jeff Webb, let us also celebrate his life and all that he has accomplished. He has left an indelible mark on the world of cheerleading, and his legacy will continue to inspire and motivate us to push the boundaries and reach new heights. Rest in peace, Jeff Webb. Thank you for everything.

