After six successful seasons, the beloved Canadian comedy series ‘Schitt’s Creek’ came to an end in 2020, leaving fans both satisfied and wanting more. However, co-creator Dan Levy has once again captivated audiences with his latest project, ‘I Love This for You,’ created alongside rising star Rachel Sennott.
In an exclusive interview with Vanity Fair, Levy shares his thoughts on the final twists of the show and the creative process behind it. The Emmy-award winning writer, actor, and producer opens up about his collaboration with Sennott and the impact of ‘Schitt’s Creek’ on his new series.
When asked about the inspiration behind ‘I Love This for You,’ Levy reveals that it all started with a conversation he had with Sennott. “Rachel and I were chatting about how everyone seems to have their own personal brand these days, and how exhausting that can be,” he shares. “We wanted to explore the idea of authenticity and how it’s often lost in the pursuit of social media fame and success.”
The show follows the story of Ava (played by Sennott), a struggling influencer who moves back to her hometown and navigates her relationships with her family and childhood friends. Levy plays the role of Ava’s ex-boyfriend and business partner, who is also trying to find his own path in life.
One of the most talked-about aspects of the show is the unexpected twists and turns in the plot. Without giving away any spoilers, Levy explains that the final twists were carefully planned from the beginning. “Rachel and I knew exactly where we wanted the story to go, and we wanted to make sure that every twist felt earned and true to the characters,” he says. “We wanted to surprise the audience, but also stay true to the heart of the story.”
Levy also discusses the importance of representation in ‘I Love This for You.’ As a member of the LGBTQ+ community, he has been a strong advocate for diverse and inclusive storytelling. In the show, Ava’s brother is gay, and their relationship is portrayed with authenticity and nuance. “It was important for us to show different aspects of the LGBTQ+ experience and to have those characters be fully realized and not just tokenized,” Levy explains.
The success of ‘Schitt’s Creek’ has undoubtedly paved the way for ‘I Love This for You.’ The show has already received critical acclaim, with many praising its sharp writing and stellar performances. For Levy, the support and love from fans of ‘Schitt’s Creek’ have been overwhelming. “I am forever grateful for the fans of ‘Schitt’s Creek’ who have followed me to this new project. It’s a testament to the incredible connection we formed with our audience,” he says.
As for his collaboration with Sennott, Levy couldn’t be happier. “Rachel is a force to be reckoned with. She brings such a raw and honest energy to her performance, and it’s been a joy to work with her,” he shares. Sennott, who has been making waves in the indie film scene, also expresses her admiration for Levy. “Dan has been an incredible mentor and friend. I have learned so much from him, and I am grateful for the opportunity to work with him on this show,” she says.
With its sharp wit, heartwarming moments, and relatable characters, ‘I Love This for You’ is already gaining a dedicated fan base. As the show continues to unfold, fans can expect more surprises and emotional moments from the talented duo of Levy and Sennott.
In the end, ‘I Love This for You’ is a testament to the power of authentic storytelling and the importance of staying true to oneself. With Levy and Sennott at the helm, this show is sure to leave a lasting impact on audiences and solidify their place as two of the most talented creators in the industry.
So, if you’re looking for your next binge-worthy series, ‘I Love This for You’ should definitely be at the top of your list. As Levy says, “I hope this show makes people laugh, think, and feel seen. That’s all we can ask for as creators.” And with its perfect blend of humor, heart, and authenticity, ‘I Love This for You’ is sure to do just that.

