The Ball brothers team up again to endorse their dad, LaVar Ball’s BBB brand’s latest release. It was the Chicago Bulls star Lonzo Ball, who took the endorsing mantle first. After a long gap from the game, he also provided an injury update while promoting his father’s brand. Hours after that, he passed the mantle to his brother, LaMelo Ball. The Charlotte Hornets star, who already is a face of a popular sports brand, called for a collaboration with his father’s brand in a video clip.
The Ball brothers are often criticized for their repeated injuries on the court. Especially, Melo Ball who suffered four ankle injuries in the previous season alone. The 22-year-old seemed to have recovered from the injury after a surgery. Whereas on the other hand, Lonzo ball suffered a serious knee injury in 2022. Moreover, another report suggested that he could miss the upcoming 2023-24 season. However, he clarified that he has recovered well from his injury in a recent video.
LaMelo Ball endorses BBB’s new product
LaMelo Ball, who already endorses $9.4 billion worth Puma, took the job to promote BBB’s new product, the BBB x GenEgg slipper. Notably, Ball and Puma recently launched their third collaboration, The PUMA x LaFrance, reported Sports Illustrated. The Hornets star always has been a torch bearer for fashion and style, as he often expressed it through his outfits. Moreover, the star’s official lifestyle brand specializes in drawing a parallel between street fashion and sportswear.
Dec 14, 2022; Charlotte, North Carolina, USA; Charlotte Hornets guard LaMelo Ball (1) shoots during the second half against the Detroit Pistons at the Spectrum Center. Mandatory Credit: Sam Sharpe-USA TODAY Sports
A month after his announcement with Puma, he called for a collaboration with BBB on the GenEgg slipper series. In the video clip, the star explained how the features that represented him would look good on the product. He started with a print of LF x BBB on the sides, where LF stands for Ball’s lifestyle brand. He further went on to list various features he wanted to add. At the end, he added, “It’s crazy… I think, it’s something really special.”
Lonzo and LaMelo Ball promoting the new Big Baller Brand shoes
(via @bigballerbrand) pic.twitter.com/WhjGlCOEjd
— Legion Hoops (@LegionHoops) September 20, 2023
On the other hand, Lonzo Ball wore the slippers and simply endorsed.
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Moreover, Lonzo Ball not only endorsed the slipper but also shut off Stephen A. Smith.
Lonzo shuts off Stephen A. Smith
It’s no surprise that A. Smith makes controversial opinions on NBA stars. Similarly, he made a harsh comment on the Lonzo Ball’s injury last month. He stated that Ball can’t get up from his sitting position because of his injury. In response to that, the baller posted a video on X, getting up from a chair, and wrote, “@stephenasmith come to the actual source next time. I’m not hard to reach.”
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Additionally, the recent video endorsing the product would have further sent a strong message to the veteran analyst.
The post Following Lonzo Ball’s Endorsement, Face of $9.4 Bn Brand LaMelo Ball Calls For Collaboration With “BBB” Latest Release appeared first on EssentiallySports.
